VISUAL IDENTITY • UX RESEARCH • UX & UI DESIGN • WEB DESIGN & BUILD
CHALLENGE
Studio Woodford is a London-based architectural practice. Its founder came to us at the start of his journey, trusting us to take ownership of designing a professional visual identity and website that would give him the confidence to market his services to potential clients and stakeholders.
SOLUTION
We developed a visual identity that is modern and elegant, which also captures the founder's urbanist approach through the cool and natural colours. The website was designed with the primary goal of showcasing Studio Woodford's projects through high-quality imagery and a concise project overview to attract potential clients. The website process involved stakeholder interviews to gain an understanding of the users’ goals and pain points. The insights gathered were important in shaping the content hierarchy of the projects and the decision to filter them by different scales.