WEBSITE DESIGN • UX & UI DESIGN
CHALLENGE
The Traitors is a reality series that pulls in millions of viewers with 24 local versions produced around the world. After quickly becoming an overnight sensation and growing a massive following, All3Media’s EVP of Formats and Licensing saw an opportunity to create a global online destination for superfans to stay immersed in the world of The Traitors. He appointed us with the goal of delivering a global platform for official news and updates, new series and exclusive products.
SOLUTION
We designed a bespoke website where each market has a dedicated page with an episode guide, player list and expandable results feature. The homepage includes a carousel of products, guiding users to explore the online shop. As the show’s visual identity varies across the markets, we combined palettes and graphic elements to ensure the site is universal and recognisable to all fans.
IMPACT
— Helped All3Media to secure merchandise and licensing deals
— Enhanced awareness amongst fans for the online shop and increased sales
— The website continues to be a powerful tool to help All3Media raise global awareness of the show and secure new markets